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Email Marketing

The Benefits of Sending Email Newsletters to your clients

I know. You’re already swamped with things to do and the last thing you need is something else to add to your plate. But if done well, an email newsletter can be a huge asset to your ability to stay in the touch with potential and existing clients.

Below are some of the ways that a well-executed email newsletter can benefit your business

Additionally, it’s important you don’t send unsolicited emails to anyone. This is called spam, and it is not only annoying, it’s actually illegal.


Now let’s get into the fun stuff – the benefits your business can gain from setting up an email newsletter.


Maintain Relationships

Maintaining relationships is understandably a priority for most businesses. You don’t want to be the kind of organization that only reaches out to potential and existing clients, when your wanting to sell something. Email newsletters can be an effective way to maintain relationships by providing industry news, business milestones and accreditations.

But the key here is to provide an email newsletter that is valuable to your recipients. In order to maintain any relationship it must be mutually beneficial. If you’re only reaching out in times sell, sell, sell or sharing info your recipients don’t care about, you’ll likely end up in the “Trash” folder.


Distribute Informative Content

Chances are you know a whole lot about the community your Business serves. You may even already be creating a bunch of useful content for your blog or for various publications. Maybe you’ve written some white papers that are available on your website. Or perhaps you’ve toyed with the idea of writing but haven’t done so yet.

Regardless, your email newsletter can be a great way to educate those interested in your products or service/s, thus equipping them with knowledge to be a more informed potential and existing clients of your Business. Even if they don’t use your service or purchase your product from your organization, they’ll hopefully become a more engaged or aware of the type of work your Business is doing.


Promote Upcoming Products or Events

For those that indicated they’re interested in hearing from your Business about products or events, email newsletters can be a great way to spread the word about what’s coming up. Many potential/ clients likely won’t regularly visit your website to see what’s on the special or your calendar. But if you send it directly to their inbox, there’s a better chance they’ll know of a product specials or events and hopefully be able to get involved or purchase.


Emails Are Easy To Share

Much like social media, emails make it easy for your supporters to spread the word about your Business and the work you’re doing. And people are far more receptive to something that’s been recommended to them by a friend or family member. A study on young people (ages 20-35) found that 77% reported “they would trust organizations endorsed by friend or family members.”



Share Your Business’s Successes

Most people get involved with your Business because they have a need and they have chosen your business as it represents the best choice. Sharing your business success provides a solid foundation and gives your potential and existing clients faith in your business.

Email newsletters are a great way for your Business to showcase the impact it’s having in the community or your industry. I affirms that you are an industry leader and are continually improving the service or products you supply. Thus increasing the likelihood that clients will continue to financially support your organization into the future.

This can be a great way to develop a deeper, more meaningful relationship with customers as opposed to simply reaching out when you need something


Recognizing Clients, Suppliers and Supporters

Recognition of those that contribute to your Business’s success can prove very helpful in establishing long-term relationships. You can use your Business’s email newsletter as an opportunity to thank those that have contributed in various capacities and provide details on what their support meant to you. Such small gestures can have a huge impact.


Much Easier and Cheaper Than Direct Mail

Finally, email newsletters are much easier to produce and cheaper than traditional printed direct mail. You don’t have to deal with printing or postage and you can include links directly to other components of your web presence and use them.

An email newsletter can be a fairly simple but effective addition to your Business’s overall web presence. It can help you not only connect with clients, but also maintain these relationships and keep your Business on the top of people’s minds, thus increasing the likelihood they’ll continue to support you long into the future.


Social Media ( Facebook Google + etc)

As the eNews is built in a web based format HTML, it can easily be used to promote through your social media stream, when “followers” see your post and click on it, it will send them to your webpage for the full article, once on your webpage they may choose to buy / subscribe to your eNews or act upon your call to action.



Reporting

Most important .. no point doing it if you can’t track it. You can see who received your eNews, who opened it , who clicked it and more.



People prefer email for commercial communications

81% of online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviour’s and preferences. - Harris Interactive

72% of consumers say that email is their favoured conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – Marketing Sherpa (2015)

68% of consumers find email to be their #1 preferred channel for receiving commercial messages - CG Selections "National Email Onderzoek" (2015)

66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2014)

One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester Research "North American technography’s survey" (2014)

In 2015 consumers delete less promo emails without looking, down 25,4% relative to 2010. - Forrester Research "North American technographics survey" (2014)


Costing

Well this all depends on how involved and what your knowledge is. There are numerous different option. A Full managed eNews campaign starts at $289 after initial setup, which inc; 10,000 sends.

We are happy to assist with the whole campaign from concept to completing and provide reporting.


Call Olaf on 31036763